I’ve always been creative, following my art and crafting passions throughout childhood and into my early adult years. After university, I found myself a bit lost in the “real world” of work, so I decided to reignite that creative spark by enrolling in a floristry course at Bath College - and I absolutely loved it!

Isabloom was founded by Isabelle in 2019, and I (Verity) joined during the busy 2023 wedding season. After a few years growing the business together (and with Issy’s family growing too) she passed the reins to me at the end of 2025.

I love creating something beautiful that becomes part of such meaningful moments. Taking on Isabloom felt like the most natural next step, and with it already feeling like home, I’m excited to continue its story in my own way while staying true to everything it’s known for.

At the heart of everything I do is designing bespoke florals that feel like you. I work closely with couples and clients across Bristol, Bath, and surrounding areas to create flowers for weddings, businesses, and all special occasions. Wherever possible, I use seasonal blooms and a thoughtful, sustainable, low-waste approach. Making flowers that are meaningful, personal, and never mass-produced.

Photography by Ali Paul Photography